This is definitely not a section for the scraps. The appendix will hold the support data and much of the explanatory information associated with your plan. Not only the personal history (CV) detail about you and your principals will be included in the Appendix, but much of the market research background and product descriptive material should be located here. If your enterprise has been operational for a period, past financial data (Balance Sheet / P & L statement / Forecast) will be lodged in this section as well any marketing brochures or promotional documentation describing your Read the rest of this entry »