Report on any sales of the product or firm offers that exist. If your venture is already operating, a brief history will benefit the past financial reports that must be included in the plan. Comment on the future opportunities for the product and foreseen developments that will enhance the prosperity of the enterprise. This section of your plan is challenging as you will be describing the nature of your product to someone who may not be closely acquainted with the concept, market or industry with which you may be thoroughly familiar. Your objective will be to present the essential information about your product, why you believe it has sound business prospects, your knowledge of the market, and the future for the enterprise based on the product. The reader should be able to grasp the essence of your idea and agree that it has commercial viability. You may have the big idea and the details solidly in your mind; now, get them concentrated on paper.

Structure and management

Having decided that the overview [executive summary] and the described product have some merit, the reader wants to know how you intend to organize and run your venture. In this section, you will define the character of the business you propose, or already have functioning, and how the establishment or changes will be implemented. If you are registering a limited liability company; define the structure, directors and the nature of any professional counseling that you will be using: legal accountancy, consulting, etc. if a straight forward partnership or sold trader business is being organized, describe the relationship and nominate the experience being brought to the enterprise. In the appendix you should include your own resume /personal history / curriculum vitae (CV) that covers your business, education and personal background as well as similar material for any other principal associated with the venture.