The section on structure and management will inform the reviewer about the people who will be involved with making the project a success and the type of organization you believe is best suited to achieve the goals and objectives. As long as businesses are run by humans, the personal relationships that evolve between the manager / owners and their customers, investors, and participants can become the most binding and commercially rewarding. The background included in this section of your plan will assure the reviewer that you have structured the venture reasonably and advantageously, and that anyone involved with the organization is qualified and committed to the enterprise new or expanding.

The operation plan describes the business as an entity and presents the all important financial. To an investor this section has the nuts and the bolts for you will have revealed the future as see it a given confidence that the venture justifies support and possible equity or loan investment. The realism of costs and revenues is seen in this section: the Return on Investment will be the highlight to a prospective participant. Also the requirement for growth or operating funding will be noted in the cash flow portions of the financial forecasts. The milestone in the financial will become your measurement base of success they are the confidence base for the participant.

Included in this chapter are sample business plan that are intended to give you a guide to presentation style and the data required for a typical start up venture project. No two plans will ever be the same but ideas and approaches can always be obtained by studying the presentations of others even thought your own product and business strategies can certainly differ. Before examining the sample plan, let’s review and emphasize some of the format and presentations aspects.